7 Ps of Marketing – A Tool for Your Small Business

The 7 Ps marketing mix is a marketing tool that will help your business to develop it’s marketing strategy by focusing on specific areas. Historically, the marketing mix was just 4Ps, but 3 more were added and it is now suggested that all 7 are considered as part of your marketing and promotional strategy, particularly…

Moving Websites: Things to Know

If you already have a website with some ranking on Google and some Visitor volume, moving to a new site can be daunting. However, when done right, transferring across to a new site, even a new domain name, can have little negative impact on results and rankings. Quality traffic over quantity Before looking at the…

Analysis is Essential for Educated Marketing

Much business marketing these days is carried out digitally. One of the key benefits of this compared to more traditional marketing methods, is that everything is wholly trackable. Built-in or add-on analytical software means that data can be extracted and analysed to see how well campaigns and marketing initiatives are performing. The importance of monitoring…