Whilst many people wake after New Year’s Eve and then make their pledges for change, now is actually the perfect time to start taking those initial steps to enable your business to hit the ground running when the new year arrives. Before gearing up for strategic growth, it is essential to first declutter. Almost all…
As a busy business owner, it is important to spend your time wisely, and make sure you get the most out of your efforts – especially your marketing. So, why do many people spend time creating really good content and don’t promote it?
Shockingly, we still hear from business owners who feel that, in their particular sector, they don’t need a website. To them, we say that every business in every sector needs a website. Here’s why…
For many new and small businesses, keeping costs low is a high priority. The less you spend the lower your risk and, crucially, the higher your profit margins in those first critical years.That being said, there are some costs that can’t be avoided. There’s also a risk that if you hold back too much and…
The 7 Ps marketing mix is a marketing tool that will help your business to develop it’s marketing strategy by focusing on specific areas. Historically, the marketing mix was just 4Ps, but 3 more were added and it is now suggested that all 7 are considered as part of your marketing and promotional strategy, particularly…
Much business marketing these days is carried out digitally. One of the key benefits of this compared to more traditional marketing methods, is that everything is wholly trackable. Built-in or add-on analytical software means that data can be extracted and analysed to see how well campaigns and marketing initiatives are performing. The importance of monitoring…
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