Creating an online presence for your business

Today’s business world is vastly different from that of even just a few years ago. Now, almost all businesses, whatever shape or size, need to have a presence online to keep up with the competition.

Search engines play a huge part in how consumers search, and select, products and services. Being on page one of Google can be a big advantage for one business over another, in terms of how visible they are to the online world.

Getting to page one of Google is no exact science though, and, it may never happen for your business. However, there are a number of things that you can be doing as a business owner to improve your chances.

number 1

First, you need a promotional platform

Building modern, functional websites to suit your business brand

First, to make a presence online, having an effective website is essential.

Our website developers build all sorts of websites, ranging from simple “brochure” sites, that detail basic information about your business offering and how customers can contact you, to fully functional websites with shopping carts, patient booking systems, news feeds and more.

The Marketing Strategy will determine the requirements for your business website. Typically, a website will take between one and three months to build, from start to finish.

So, the sooner you get started, the sooner you can start to make a presence online!

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2

It is wise to optimise your website

Search Engine Optimisation helps you get noticed

It is likely you have heard the team Search Engine Optimisation, frequently referred to as SEO. If you haven’t, this term relates to how you conduct anything that your business features online, from your website, to blog content, to images and social media.

SEO has been a key focus for business owners over the past decade, and continues to be of importance.

Although SEO should always be part of a wider marketing plan, as there are no absolute guarantees, it is always wise to optimise your website and follow guidelines of best practice.

Search Engines change their algorithms regularly, so seek help from people that know what to look for.

3

Content Marketing

Building trust through useful information

Customers and potential customers these days are always looking for information to help them with their decision-making. They want to feel they can trust your business before they sign on the dotted line.

Content creation is typically part of the process when creating a new website. Despite the fact that images and videos now feature heavily in marketing communications, language is still a fundamental means to get your message across to the world.

  • Get the message right and you could have a customer for life
  • Get it wrong and that could be enough to deter

With so many choices available for all products and services, it is important for business owners to be offering that something a little bit better, or different, from the rest of the market.

In addition, unique, topical content added to your website via a blog or newsfeed on a regular basis, can be a way to attract customers and keep people returning.

 

  • Research and Analysis

    The first step is always to look at where you are now and where you want to be.

  • Website Content

    We create engaging website content, with consideration for SEO

  • Create a Strategy

    We define a Content Strategy for the website and the wider marketing channels

  • Implementation

    We create unique, engaging blogs on a regular basis, providing useful information to customers and potential customers, with a consideration for SEO

  • Analytics and Tracking

    We track progress to ensure effectiveness and report back to you for transparency

  • Adaptation

    We regularly adapt the Content Marketing Strategy to suit your growing needs.

4

Lead Generation

Building clear “Calls to Action” to encourage contact

If Website Development, SEO and Content Marketing can be described as “leading the horse to the water” then Lead Generation is getting the horse to drink.

Not all marketing is focused on lead generation. Some is simply to raise awareness of the brand for customers to eventually take action of their own accord.

However, where possible, marketing will involve the addition of clear, encouraging “Calls to Action”, also known as CTA’s. This can be in the form of links, contact details, downloads, sign-ups or anything that requires an action.

Online marketing services

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Website Design & Build

We design and build bespoke, innovative business websites so you can create a presence online.
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Search Engine Optimisation

We can optimise your website to suit best practice guidelines so your website stands the best chance of performing well within the search engine rankings.
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Content Marketing

We can create professional, engaging and topical content for your website and blog, taking into account SEO and CTA’s for lead generation.
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Lead generation

We can work with you on ways to enhance the number of leads you get for new customers.

Sound interesting? Want to find out more? Contact us

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