We’re big advocates of content marketing. An effective content marketing strategy helps you meet your business goals while also directing your communication and messaging. But to help you decide for yourself, here are the pros and cons.
Hello and welcome to the fourth in our series of blogs to get to know our fantastic team! Over the coming months we are giving you the opportunity to get to know a little more about who we are, how we help you (our clients) and what we get up…
Social media has become central to the success of businesses and individuals over recent years. To keep up with the times, your business needs some kind of social media presence in addition to your established online one. Let’s look at the stats.
How do you create your content marketing strategy? Not just for 2021, but long-term. What are the best ways to provide engaging content for your target audience? Let’s take a look at a few strategies to adopt this year.
Digital communication, like websites and social media, demand good images. And as a small business owner, a professional headshot is an important part of your branding. People want to know who they’ll be working with, and a headshot says a lot about you to prospective customers.
As people were stuck inside, the amount of time they are spending online increases, making digital marketing increase in importance. Brands also need to find more human-centric ways of interacting with their customers. Here are some key trends for 2021.
Hello and welcome to the second in our series of blogs to get to know our fantastic team! Over the coming weeks and months we are giving you the opportunity to get to know a little more about who we are, how we help you (our clients) and what we…
The businesses that adapted quickly to their changing environment at the start of the pandemic reaped the rewards in 2020. Your approach in 2021 will depend on how strict lockdown restrictions are, so you’ll need to keep up to date on government mandates and react accordingly. Marketing certainly looked different…
Hello and welcome to our first in a series of blogs to get to know our fantastic team! The Marketing Square team is in fact a network of individual freelancers who collaborate on regular marketing campaigns and projects, each bringing their own expertise to the table. Over the coming weeks…
It’s hard work to turn a business plan into a successful enterprise. One important ingredient is marketing and promotion. Here are 10 tips for small business and practice owners that will help you to promote and grow your business.
Producing and promoting content is one of the cornerstones of a marketing plan. It’s important that the blog posts you incorporate into your plan are informative, compelling, and of course, SEO-optimised. Here are seven tips to help you write with SEO-optimisation in mind.
The beginning of 2020 was just like any other year. Companies were gearing up for a brand new start and marketing teams were ready to roll out their fresh, innovative campaigns. But then the coronavirus pandemic hit the world and everything changed. As we start planning the marketing strategy for…
Customers of today have high expectations of the services, products, and treatment they want. The quality of service you provide has a direct impact on your business revenue and learning to communicate more effectively with your customers is now key to success.
You are likely to have heard the phrase “Cash is King” and if you are in the digital marketing world, you will also highly likely have heard the phrase “Content is King”. As content marketeers, perhaps we are biased. However, there are some really good reasons why content is considered…
The internet is flooded with content from businesses trying to reach customers. Just because you have a website overflowing with content, it doesn’t mean that it’s one that customers will flock to for information. The key to great content that people will read, is to make it customer-focused. This is…
Over the past couple of months, marketing budget has come up in several conversations with colleagues, fellow marketers and business owners. Right now, times are extremely tough for many businesses – likely more so than ever before. We understand. Historically, marketing is always the first budget to be cut –…
Check out these stylish cards, inspired by the lockdown. It’s a way to communicate – in the old fashioned way – your love for family and friends that you are missing connecting with.
This topic should always be top of mind, but now more than ever. Writing this comes at a moment in time when there are so many deep emotions circulating the globe with the Covid-19 pandemic. There is a lot of fear, uncertainty, anxiety and grief. But, there is also a…
One key mistake small business owners make when addressing their marketing is not wholly committing to their product or service offering, therefore spreading themselves too thin trying to please everyone with superfluous products and services that are not profitable or aligned with their overall business goals. Sound familiar? Another key…
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