2021 Trends written on Lightbox

Digital Marketing Trends for 2021

As people were stuck inside, the amount of time they are spending online increases, making digital marketing increase in importance. Brands also need to find more human-centric ways of interacting with their customers. Here are some key trends for 2021.

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Meet: Murray

Hello and welcome to the second in our series of blogs to get to know our fantastic team! Over the coming weeks and months we are giving you the opportunity to get to know a little more about who we are, how we help you (our clients) and what we…

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2021 on wooden blocks

Looking Ahead. Marketing Planning for 2021

The businesses that adapted quickly to their changing environment at the start of the pandemic reaped the rewards in 2020. Your approach in 2021 will depend on how strict lockdown restrictions are, so you’ll need to keep up to date on government mandates and react accordingly. Marketing certainly looked different…

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Team photo

Meet: Claire

Hello and welcome to our first in a series of blogs to get to know our fantastic team! The Marketing Square team is in fact a network of individual freelancers who collaborate on regular marketing campaigns and projects, each bringing their own expertise to the table. Over the coming weeks…

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Man on laptop overlooking city

7 Tips for Writing an SEO Friendly Blog

Producing and promoting content is one of the cornerstones of a marketing plan. It’s important that the blog posts you incorporate into your plan are informative, compelling, and of course, SEO-optimised. Here are seven tips to help you write with SEO-optimisation in mind.

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Blocks with "new normal" text

The New Normal – Has Small Business Marketing Changed?

The beginning of 2020 was just like any other year. Companies were gearing up for a brand new start and marketing teams were ready to roll out their fresh, innovative campaigns. But then the coronavirus pandemic hit the world and everything changed. As we start planning the marketing strategy for…

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Communication is Key to Customer Satisfaction

Customers of today have high expectations of the services, products, and treatment they want. The quality of service you provide has a direct impact on your business revenue and learning to communicate more effectively with your customers is now key to success.

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Content is King for SEO and More

You are likely to have heard the phrase “Cash is King” and if you are in the digital marketing world, you will also highly likely have heard the phrase “Content is King”. As content marketeers, perhaps we are biased. However, there are some really good reasons why content is considered…

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Tips for Writing Customer-Focused Content

The internet is flooded with content from businesses trying to reach customers. Just because you have a website overflowing with content, it doesn’t mean that it’s one that customers will flock to for information. The key to great content that people will read, is to make it customer-focused. This is…

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Why Cutting Your Marketing Budget Completely Is Risky Business

Over the past couple of months, marketing budget has come up in several conversations with colleagues, fellow marketers and business owners. Right now, times are extremely tough for many businesses – likely more so than ever before. We understand. Historically, marketing is always the first budget to be cut –…

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Mindful Communications

This topic should always be top of mind, but now more than ever. Writing this comes at a moment in time when there are so many deep emotions circulating the globe with the Covid-19 pandemic. There is a lot of fear, uncertainty, anxiety and grief. But, there is also a…

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Know Your Business. Know Your Audience

One key mistake small business owners make when addressing their marketing is not wholly committing to their product or service offering, therefore spreading themselves too thin trying to please everyone with superfluous products and services that are not profitable or aligned with their overall business goals. Sound familiar? Another key…

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Evergreen Content Is Budget Friendly

The purpose of having compelling content on your website is to draw people to your site, and keep them there. However, constantly updating a website can be costly – this is where evergreen content can help you maximise your marketing budget.

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Why Planning Your Website is So Important

One of the most fundamental aspects of business success is the planning. Especially when it comes to your website and how it connects to your business targets. Whether you’re doing it all yourself or working with a professional organisation, you can’t move forward with your website without planning your course…

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Managing Your Own Expectations With Your Marketing

Managing our own expectations with anything, personally or in business, isn’t always easy. There are many factors involved; emotions, money invested, time invested, reputation, competition and well, just being human… Often it isn’t just the case of managing only your own expectations either, but also that of your business partners,…

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