How Much Content Does My Website Need?

You’ve got your website online, you have traffic coming through from potential customers, but just how helpful is your website, really? Content can be a bit of a minefield; too much and you could put a customer off reading, too little and it doesn’t give them enough information or entice…

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Getting Started With a New Marketing Campaign

Time and budget can be limiting factors for small business owners when it comes to their promotion. There are always other priorities that consume the hours in the day and any profits are often required to support the business operations. Financially, small businesses are accustomed to looking back (paying debts)…

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5 Ways to Share Your Content Further

As a busy business owner, it is important to spend your time wisely, and make sure you get the most out of your efforts – especially your marketing. So, why do many people spend time creating really good content and don’t promote it?

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How to Create Subtle (Yet Powerful) Calls-to-Action

Are you getting traffic to your website but few result in conversions? Investing money into your marketing campaigns and writing great copy is only part of the job. If your audience is visiting and leaving without engaging further with your business, your calls-to-action may not be strong enough.

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Setting Your Marketing Budget

The goal of any marketing strategy is to drive business, so it must provide adequate ROI. A marketing budget will help you stay focused on what you want to achieve without overspending. But how do you calculate how much to spend? 

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Go for the KISS (Approach). Keep It Simple, Stupid. 

Now, we’re not trying to be offensive here – let us explain. The KISS principle is a useful mnemonic which reminds us all that marketing doesn’t need to be complex. There are many straightforward things you can do that will have a powerful impact on your overall marketing strategy.

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The 4 Benefits of Niche Marketing

Niche marketing is the process of addressing a small, specialised segment of a market. If you’re an accountant, for example, your niche might be property owners, or restaurants. If you’re a business consultant, you might specialise in a certain type of service, such as change management or business planning.

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Marketing on a Shoe String

For many new and small businesses, keeping costs low is a high priority. The less you spend the lower your risk and, crucially, the higher your profit margins in those first critical years.That being said, there are some costs that can’t be avoided. There’s also a risk that if you…

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