If you have a healthcare practice, or offer health-related services, the chances are you have chosen this profession because you want to help people to be healthy, recover from injury quicker and live longer, happier lives.
To this extent most healthcare professionals are time-poor, as the day-to-day treatment of patients takes up all the hours, and more.
Often, little energy is therefore left to focus on communicating everything good that you do with the outside world. Whilst you offer the very best of healthcare services, simply not enough people are hearing about it.
Making sure that marketing communications are non-intrusive, highly informative and patient-focused is key to growing your healthcare business in an ethical way.