Compile your business goals and market research into a formal Business Plan that can be used to track and monitor your progress and help you be more strategic.Â
STRATEGY
Understanding the Strengths, Weaknesses, Opportunities & Threats of your business helps you to be more strategic in your approach.
Determine the 7 P’s of marketing for your business: Product, Price, Promotion, Place, People, Process, Physical Evidence.
Prepare a Digital Marketing Strategy across all relevant channels, setting targets and goals to map performance and track budget.
Prepared by a qualified accountant specialising in helping small businesses.
CONTENT PACKAGES
Choose packages from 1 to 30 articles per month. Flex up or down according to your requirements. Includes:
- Content Strategy and topic pipeline
- Stock images
- SEO, where possible
- Access to database of relevant Awareness Days useful for content planning
- Banner creation – at no extra charge
Launching a new product or service? Or, just want to remind your audience of your existing business offering? Editorial and Press Releases can be a great way to engage.
- Connect with the right media / PR agencies to maximise opportunities
- Get the right messages across in your PR content
- Communicate in a sales focused, yet subtle, way
Digital downloads give your target audience something to read and utilise. You can offer these to add value to your service.
- Digital Guides
- Digital Magazines
- Digital FAQ Sheets
- Blogs converted to PDFs
WEBSITE
Fixed price depending on page numbers.
- Briefing session to gather ideas and thoughts
- Research online competition
- Site Map (site navigation)
- Development of customer journey and user experience
- Full design & development of site (branding is a separate service)
- Integrated with newsletter sign-up
- Integrated Calls to Action, to encourage lead generation
- Blog section
- Stock Image pack
- Linked to Google Analytics + WebMaster Tools
- Full Project Management throughout
- Budget management
Fixed price depending on page numbers.
- Customer-focused style to enhance engagement
- SEO focus, where required
- Integrated Calls to Action, to encourage lead generation
BRAND & DESIGN
Work with a brand specialist on your business identity, including key messaging, ethos, core values and voice
Design of business logo set
- Business cards
- Email footers
- Leaflets
- Brochures
To ensure your brand is used properly across all channels, these Guidelines detail things like fonts, colour palette, image use, logo use, language + more
SOCIAL MEDIA
Choose to focus on one, or multiple, social media channels.
- Includes rolling Social Media strategy
- Select best channels for your business
- Set up channels with artwork
Implementation of Social Media Strategy, including:
- Regular posting on selected social channels
- Content creation of branded posts, banners
- Audience growth focus
- Brand reputation monitoring
- Performance Tracking report
Use social channels to advertise to your target audience.
- Weekly or monthly advertising budget
- Campaign management
- Performance Tracking Report
EMAIL MARKETING
Sending a monthly newsletter can help you engage with your target audience and remind them of your services in a non-intrusive way.
- Create a rolling Email Marketing strategy
- Design templates for newsletters, mailings and bulletins
- Import existing database, in line with GDPR regulations
- Create segments for more targeted marketing
- Populate html email templates with latest news, information, offers etc
- Test and send to mailing lists
- Performance Tracking Report
- Fixed price per campaign, or per month
- Flex up or down according to your requirements each month
Integration with your database, CRM and marketing systems.
