Creating a bespoke Marketing Strategy for your business

No two businesses are the same. Even very similar businesses in the same industry, will have different business goals.

  • Some businesses require only a few new customers per month from brand awareness.
  • Other businesses are looking to expand quickly and are therefore focused on direct lead generation.

A bespoke Marketing Strategy is essential whatever size your business. If your requirements are minimal, then the strategy could simply be outlined on one page. However, for more complex business goals, creating an integrated marketing strategy requires more thought.

Marketing Strategy planning is not only effective to capture all those initial ideas. It is also essential for tracking activity and performance.

How can you expect to meet your goals if you don’t create a step-by-step plan to achieve them?

In marketing, some tasks are related to productivity and output; a certain number of social media posts a day, or a number of blogs to be written per month. This takes careful planning to ensure accurate timing of deadlines.

Other tasks will have a performance element. This could include increasing the number of visitors to your website, growing your mailing list or social following, or improving the engagement from a specific campaign.

The Marketing Strategy is key to documenting everything, and creates a solid foundation to work from.


“A goal without a plan is just a wish”

Antoine de Saint-Exupery

What a Marketing Strategy will do for your business:

  • Capture initial ideas and outlines a starting plan of action
  • Detail deadlines for one-off projects, such as building a new website
  • Detail start dates of ongoing marketing campaigns
  • Allow for accountability, by setting broad targets to work towards
  • Create a monitoring system for tracking performance
  • Enable communications between the marketing consultant, the various marketing implementers, you as the business owner, as well as your team
  • Act as a tool for your business to utilise, now and in the future

Marketing Strategy Service

The Marketing Strategy is the first step in getting to know your business.

The process:

  1. Meeting or scheduled phone call
  2. Analysis of existing marketing position using online tools
  3. Research of competition, in practice and online
  4. Completion of a full Brief and Marketing Strategy
  5. Documentation and sharing
  6. Monitoring and performance tracking

Book your free ideas session