No two businesses are the same. Even very similar businesses in the same industry, will have different business goals.
- Some businesses require only a few new customers per month from brand awareness.
- Other businesses are looking to expand quickly and are therefore focused on direct lead generation.
A bespoke Marketing Strategy is essential whatever size your business. If your requirements are minimal, then the strategy could simply be outlined on one page. However, for more complex business goals, creating an integrated marketing strategy requires more thought.