High-value marketing for Start-Up businesses

When you are starting up in business, cost management is high on the list of priorities. Yet, you also want to put into practice all the ideas you have for promotion and business growth.

It is a double-edged sword much of the time and your head and your heart are frequently in battle with one-another.

Marketing need not be costly though and especially with digital marketing, everything can be tracked to ensure it is worthwhile continuing.

Start-up businesses need a clear marketing strategy from launch through the first year and beyond. This needs to tie-in wholly with their business plan and their financial forecast.

Working with business marketing specialists to make sure you have considered all options, gives your business the best chance of success.

Helping Start-Up businesses to create a digital presence

The launch of a business is a sensitive time and whilst invariably most businesses take a little time to attract a regular stream of new customers, it helps to have a solid marketing strategy from the start.

Launching your business in the right way can also be an opportunity to strike whilst the iron is hot. Customers are usually interested in new businesses, and it is the perfect time to maximise on a special launch offer.

  • Launch strategy
  • Pricing strategy
  • 1-3 year marketing strategy
  • Business planning
  • Financial forecasting

10 things a start-up business needs to get started:

  1. A strong brand logo, business identity, values & ethos
  2. A great product or service with a Unique Selling Point (USP) – what makes you different?
  3. A creative and customer-focused website to act as a promotional platform
  4. Help to get noticed online through SEO in your specific sector
  5. A customer-focused blog could help you get more traffic to your site
  6. A voice on various, relevant social media channels
  7. A communication strategy to reach-out to your target audience via newsletters, bulletins and updates
  8. Testimonials, reviews and case studies to entice new customers to your door
  9. A launch strategy – how are you going to get people interested from the day you open your doors?
  10. An integrated business plan – your ideas all need to tie together

Why choose Marketing Square?

  • Flexible marketing resources when you need them – you won’t have to recruit a full time marketing assistant or team
  • Scale up or down to suit your requirements month on month
  • No long-term contracts. Try us out and see how we can work together.
  • Access to a network of individual marketing specialists with one central point of contact – you won’t need to work with multiple companies
  • Plenty of options to suit all range of marketing budget
  • We are not an agency.
  • We build added value wherever possible.
  • Regular integrated reporting will make it easy for you to track your overall marketing performance

Book your free ideas session