Why Cutting Your Marketing Budget Completely Is Risky Business

Over the past couple of months, marketing budget has come up in several conversations with colleagues, fellow marketers and business owners. Right now, times are extremely tough for many businesses – likely more so than ever before. We understand. Historically, marketing is always the first budget to be cut –…

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Content is King for SEO and More

You are likely to have heard the phrase “Cash is King” and if you are in the digital marketing world, you will also highly likely have heard the phrase “Content is King”. As content marketeers, perhaps we are biased. However, there are some really good reasons why content is considered…

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Tips for Writing Customer-Focused Content

The internet is flooded with content from businesses trying to reach customers. Just because you have a website overflowing with content, it doesn’t mean that it’s one that customers will flock to for information. The key to great content that people will read, is to make it customer-focused. This is…

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Communication is Key to Customer Satisfaction

Customers of today have high expectations of the services, products, and treatment they want. The quality of service you provide has a direct impact on your business revenue and learning to communicate more effectively with your customers is now key to success.

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Know Your Business. Know Your Audience

One key mistake small business owners make when addressing their marketing is not wholly committing to their product or service offering, therefore spreading themselves too thin trying to please everyone with superfluous products and services that are not profitable or aligned with their overall business goals. Sound familiar? Another key…

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Evergreen Content Is Budget Friendly

The purpose of having compelling content on your website is to draw people to your site, and keep them there. However, constantly updating a website can be costly – this is where evergreen content can help you maximise your marketing budget.

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Why Planning Your Website is So Important

One of the most fundamental aspects of business success is the planning. Especially when it comes to your website and how it connects to your business targets. Whether you’re doing it all yourself or working with a professional organisation, you can’t move forward with your website without planning your course…

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Managing Your Own Expectations with Your Marketing

Managing our own expectations with anything, personally or in business, isn’t always easy. There are many factors involved; emotions, money invested, time invested, reputation, competition and well, just being human… Often it isn’t just the case of managing only your own expectations either, but also that of your business partners,…

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How Much Content Does My Website Need?

You’ve got your website online, you have traffic coming through from potential customers, but just how helpful is your website, really? Content can be a bit of a minefield; too much and you could put a customer off reading, too little and it doesn’t give them enough information or entice…

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Getting Started With a New Marketing Campaign

Time and budget can be limiting factors for small business owners when it comes to their promotion. There are always other priorities that consume the hours in the day and any profits are often required to support the business operations. Financially, small businesses are accustomed to looking back (paying debts)…

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5 Ways to Share Your Content Further

As a busy business owner, it is important to spend your time wisely, and make sure you get the most out of your efforts – especially your marketing. So, why do many people spend time creating really good content and don’t promote it?

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How to Create Subtle (Yet Powerful) Calls-to-Action

Are you getting traffic to your website but few result in conversions? Investing money into your marketing campaigns and writing great copy is only part of the job. If your audience is visiting and leaving without engaging further with your business, your calls-to-action may not be strong enough.

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