Quality Versus Quantity on Social Media

The age old question: which is more important quality or quantity? When it comes to marketing, the answer to that question is – a balance of both. So now the question becomes: how do you find the middle ground between quality and quantity?

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Template for a Brilliant Marketing Plan

In the first part of this series, we provided six steps you need to take to create a brilliant marketing plan. Now we’ll cover what a comprehensive marketing plan should consist of – laying out a template of the sections you should include to help you get started.

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Meet: Will

Hello and welcome to the fifth in our series of blogs to get to know our fantastic team! Over the coming months we are giving you the opportunity to get to know a little more about who we are, how we help you (our clients) and what we get up to…

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Creating a Brilliant Marketing Plan in 6 Steps

Each year, you should review and rejuvenate your marketing plan. It will be especially important to guarantee you have a brilliant marketing plan this year to keep your company on the path to profitability. Here’s how you can get started creating a brilliant marketing plan.

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Pros and Cons of Content Marketing

We’re big advocates of content marketing. An effective content marketing strategy helps you meet your business goals while also directing your communication and messaging. But to help you decide for yourself, here are the pros and cons.

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Meet: Kat

Hello and welcome to the third in our series of blogs to get to know our fantastic team! Over the coming weeks and months we are giving you the opportunity to get to know a little more about who we are, how we help you (our clients) and what we…

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The Importance of a Professional Headshot

Digital communication, like websites and social media, demand good images. And as a small business owner, a professional headshot is an important part of your branding. People want to know who they’ll be working with, and a headshot says a lot about you to prospective customers.

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Digital Marketing Trends for 2021

As people were stuck inside, the amount of time they are spending online increases, making digital marketing increase in importance. Brands also need to find more human-centric ways of interacting with their customers. Here are some key trends for 2021.

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Meet: Murray

Hello and welcome to the second in our series of blogs to get to know our fantastic team! Over the coming weeks and months we are giving you the opportunity to get to know a little more about who we are, how we help you (our clients) and what we…

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Looking Ahead. Marketing Planning for 2021

The businesses that adapted quickly to their changing environment at the start of the pandemic reaped the rewards in 2020. Your approach in 2021 will depend on how strict lockdown restrictions are, so you’ll need to keep up to date on government mandates and react accordingly. Marketing certainly looked different…

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Meet: Claire

Hello and welcome to our first in a series of blogs to get to know our fantastic team! The Marketing Square team is in fact a network of individual freelancers who collaborate on regular marketing campaigns and projects, each bringing their own expertise to the table. Over the coming weeks…

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7 Tips for Writing an SEO Friendly Blog

Producing and promoting content is one of the cornerstones of a marketing plan. It’s important that the blog posts you incorporate into your plan are informative, compelling, and of course, SEO-optimised. Here are seven tips to help you write with SEO-optimisation in mind.

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The New Normal – Has Small Business Marketing Changed?

The beginning of 2020 was just like any other year. Companies were gearing up for a brand new start and marketing teams were ready to roll out their fresh, innovative campaigns. But then the coronavirus pandemic hit the world and everything changed. As we start planning the marketing strategy for…

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