Five Benefits of Email Marketing

Most businesses use emails to promote their content and communicate with their customers, and small businesses especially should take advantage of email marketing as its low-cost and provides a great return on your investment. But that’s not all email marketing can do.

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Crafting Your Ideal Customer’s Persona

Crafting buyer personas allows you to create targeted content for your ideal customers. Buyer personas are developed so that you can always refer back to your audience’s wants and needs when building your marketing strategy and campaigns.

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Best Days for Posting on Social Media

Having a solid content plan and social media strategy is the first step to reaching your customers. Then you need to find a balance between producing quality content and quantity to ensure you can sustain your posting requirements. But in order to engage with your audience, do you know when…

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Quality Versus Quantity on Social Media

The age old question: which is more important quality or quantity? When it comes to marketing, the answer to that question is – a balance of both. So now the question becomes: how do you find the middle ground between quality and quantity?

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Template for a Brilliant Marketing Plan

In the first part of this series, we provided six steps you need to take to create a brilliant marketing plan. Now we’ll cover what a comprehensive marketing plan should consist of – laying out a template of the sections you should include to help you get started.

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Meet: Will

Hello and welcome to the fifth in our series of blogs to get to know our fantastic team! Over the coming months we are giving you the opportunity to get to know a little more about who we are, how we help you (our clients) and what we get up to…

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Creating a Brilliant Marketing Plan in 6 Steps

Each year, you should review and rejuvenate your marketing plan. It will be especially important to guarantee you have a brilliant marketing plan this year to keep your company on the path to profitability. Here’s how you can get started creating a brilliant marketing plan.

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Pros and Cons of Content Marketing

We’re big advocates of content marketing. An effective content marketing strategy helps you meet your business goals while also directing your communication and messaging. But to help you decide for yourself, here are the pros and cons.

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Meet: Kat

Hello and welcome to the third in our series of blogs to get to know our fantastic team! Over the coming weeks and months we are giving you the opportunity to get to know a little more about who we are, how we help you (our clients) and what we…

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The Importance of a Professional Headshot

Digital communication, like websites and social media, demand good images. And as a small business owner, a professional headshot is an important part of your branding. People want to know who they’ll be working with, and a headshot says a lot about you to prospective customers.

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Digital Marketing Trends for 2021

As people were stuck inside, the amount of time they are spending online increases, making digital marketing increase in importance. Brands also need to find more human-centric ways of interacting with their customers. Here are some key trends for 2021.

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Team photo

Meet: Murray

Hello and welcome to the second in our series of blogs to get to know our fantastic team! Over the coming weeks and months we are giving you the opportunity to get to know a little more about who we are, how we help you (our clients) and what we…

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