Meet: Kate

Hello and welcome to the sixth in our series of blogs to get to know our fantastic team! We are giving you the opportunity to get to know a little more about who we are, how we help you (our clients) and what we get up to in our spare time. NAME: …

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Meet: Kizzy

Hello and welcome to the eight in our series of blogs to get to know our fantastic team! We are giving you the opportunity to get to know a little more about who we are, how we help you (our clients) and what we get up to in our spare time. NAME:…

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Five Benefits of Email Marketing

Most businesses use emails to promote their content and communicate with their customers, and small businesses especially should take advantage of email marketing as its low-cost and provides a great return on your investment. But that’s not all email marketing can do.

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Crafting Your Ideal Customer’s Persona

Crafting buyer personas allows you to create targeted content for your ideal customers. Buyer personas are developed so that you can always refer back to your audience’s wants and needs when building your marketing strategy and campaigns.

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Best Days for Posting on Social Media

Having a solid content plan and social media strategy is the first step to reaching your customers. Then you need to find a balance between producing quality content and quantity to ensure you can sustain your posting requirements. But in order to engage with your audience, do you know when…

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Quality Versus Quantity on Social Media

The age old question: which is more important quality or quantity? When it comes to marketing, the answer to that question is – a balance of both. So now the question becomes: how do you find the middle ground between quality and quantity?

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Professional at laptop with graphs

Template for a Brilliant Marketing Plan

In the first part of this series, we provided six steps you need to take to create a brilliant marketing plan. Now we’ll cover what a comprehensive marketing plan should consist of – laying out a template of the sections you should include to help you get started.

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Team photo

Meet: Will

Hello and welcome to the fifth in our series of blogs to get to know our fantastic team! Over the coming months we are giving you the opportunity to get to know a little more about who we are, how we help you (our clients) and what we get up to…

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Marketing strategy on computer screen

Creating a Brilliant Marketing Plan in 6 Steps

Each year, you should review and rejuvenate your marketing plan. It will be especially important to guarantee you have a brilliant marketing plan this year to keep your company on the path to profitability. Here’s how you can get started creating a brilliant marketing plan.

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Woman weighing up options

Pros and Cons of Content Marketing

We’re big advocates of content marketing. An effective content marketing strategy helps you meet your business goals while also directing your communication and messaging. But to help you decide for yourself, here are the pros and cons.

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