If you’re a small business owner looking for value in your marketing campaigns, customer emails could be a great option to incorporate into your plan. It’s an easy, cost-effective way to reach your target audience and build credibility within your industry. How can you benefit?
You might think that your customers receive too many emails and aren’t sure if yours will hit the mark, but done well, email marketing can not only increase sales, but it can also provide a high return on investment (ROI) – i.e. the cost can far outweigh the return. Plus, it’s simple to automate your marketing efforts and you’ll see results quickly.
What is email marketing?
Email marketing is a great marketing tactic to help turn prospective customers into buyers by sending emails to your target audience. You can send newsletters and promotional emails allowing you to connect with your audience and build brand loyalty.
The benefits of email marketing
You might not have a huge budget for marketing, and if so, email marketing is great bang for your buck.
High ROI
Email marketing has an extremely high ROI compared to other digital marketing efforts. And with more sophisticated techniques like A/B testing, using a double opt-in, and sticking to a regular schedule, your ROI can only increase.
We can help! Unsure where to start with email testing and creating a manageable email plan? Contact Marketing Square.
Segmented approach
Email marketing lets you use the data you have on your subscriber list to create targeted campaigns. It can be as simple as personalising your emails, which can really help relationship building.
As you get familiar with email, you can employ more elaborate customisations such as based on age, gender, job role, and length of time they’ve been a customer or client, to design highly targeted emails for your audience.
Save on resources
If you’re like other business owners, you never seem to have enough time or money. Email marketing saves on both resources as it’s easy to automate and economical.
You’ll need to monitor results and make changes based on this, but it won’t take up much time and once you invest in your email marketing automation service, very little budget is required.
Increased sales
Email marketing is one of the best ways to mitigate loss and even increase sales, particularly from customers who you haven’t seen for a while. Many times, customers will respond to an offer if they’re under a time crunch or if there’s something to sweeten the deal. It’s also a great way to upsell and if you rely on foot traffic, it can remind people you are still there.
Relationship building
Email marketing is the perfect opportunity to demonstrate value to your target audience by providing useful content.
You should use your emails to do more than sell to your customers – use them as a way to promote any unique content you’ve produced to help build credibility and brand your company as subject matter experts.
Top tip: Be sure to link your social media accounts in all your emails to encourage further engagement.
Ready to get started?
Email marketing is the perfect choice for small businesses to make the most of their marketing budget.
It’s easy to use and cost-effective, but if you’re extremely pressed for time, Marketing Square is happy to help. We can assist with the set up, management, and tracking of email campaigns. Plus we also provide design, copywriting, and strategy/analytics services and packages based on your budget. Get in touch to get started.
