Digital communication, like websites and social media, demand good images. And as a small business owner, a professional headshot is an important part of your branding. People want to know who they’ll be working with, and a headshot says a lot about you to prospective customers.
It’s hard work to turn a business plan into a successful enterprise. One important ingredient is marketing and promotion. Here are 10 tips for small business and practice owners that will help you to promote and grow your business.
As a busy business owner, it is important to spend your time wisely, and make sure you get the most out of your efforts – especially your marketing. So, why do many people spend time creating really good content and don’t promote it?
Much business marketing these days is carried out digitally. One of the key benefits of this compared to more traditional marketing methods, is that everything is wholly trackable. Built-in or add-on analytical software means that data can be extracted and analysed to see how well campaigns and marketing initiatives are performing. The importance of monitoring…