Having a solid content plan and social media strategy is the first step to reaching your customers. Then you need to find a balance between producing quality content and quantity to ensure you can sustain your posting requirements. But in order to engage with your audience, do you know when the best days and times…
Social media has become central to the success of businesses and individuals over recent years. To keep up with the times, your business needs some kind of social media presence in addition to your established online one. Let’s look at the stats.
Digital communication, like websites and social media, demand good images. And as a small business owner, a professional headshot is an important part of your branding. People want to know who they’ll be working with, and a headshot says a lot about you to prospective customers.
It’s hard work to turn a business plan into a successful enterprise. One important ingredient is marketing and promotion. Here are 10 tips for small business and practice owners that will help you to promote and grow your business.
For many new and small businesses, keeping costs low is a high priority. The less you spend the lower your risk and, crucially, the higher your profit margins in those first critical years.That being said, there are some costs that can’t be avoided. There’s also a risk that if you hold back too much and…
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