Most businesses use emails to promote their content and communicate with their customers, and small businesses especially should take advantage of email marketing as its low-cost and provides a great return on your investment. But that’s not all email marketing can do.
Crafting buyer personas allows you to create targeted content for your ideal customers. Buyer personas are developed so that you can always refer back to your audience’s wants and needs when building your marketing strategy and campaigns.
A business that prioritises its employees’ happiness and provides a great working environment are usually a success. So, you should treat them like they are your business’ greatest asset.
Having writer’s block means you’re just unable to write, for whatever reason, and it can be a source of frustration for any business owner trying their hand at blog writing.
Having a solid content plan and social media strategy is the first step to reaching your customers. Then you need to find a balance between producing quality content and quantity to ensure you can sustain your posting requirements. But in order to engage with your audience, do you know when the best days and times…
An online presence for your business goes a long way, especially businesses with products to offer. But the competition is fierce, so the answer to what can set your company apart from the rest could be as easy as presenting your products better.
The age old question: which is more important quality or quantity? When it comes to marketing, the answer to that question is – a balance of both. So now the question becomes: how do you find the middle ground between quality and quantity?
It’s easy to get carried away when talking about a subject you’re passionate and knowledgeable about. If you think it will be easy to convey the general idea of a subject in simple terms without all the statistics and facts or into the level of detail that you find fascinating, then you might be surprised…
In the first part of this series, we provided six steps you need to take to create a brilliant marketing plan. Now we’ll cover what a comprehensive marketing plan should consist of – laying out a template of the sections you should include to help you get started.
Each year, you should review and rejuvenate your marketing plan. It will be especially important to guarantee you have a brilliant marketing plan this year to keep your company on the path to profitability. Here’s how you can get started creating a brilliant marketing plan.
Sign up to our newsletter to receive marketing tips for your small business or healthcare practice.
