An online presence for your business goes a long way, especially businesses with products to offer. But the competition is fierce, so the answer to what can set your company apart from the rest could be as easy as presenting your products better.
The age old question: which is more important quality or quantity? When it comes to marketing, the answer to that question is – a balance of both. So now the question becomes: how do you find the middle ground between quality and quantity?
It’s easy to get carried away when talking about a subject you’re passionate and knowledgeable about. If you think it will be easy to convey the general idea of a subject in simple terms without all the statistics and facts or into the level of detail that you find fascinating, then you might be surprised…
In the first part of this series, we provided six steps you need to take to create a brilliant marketing plan. Now we’ll cover what a comprehensive marketing plan should consist of – laying out a template of the sections you should include to help you get started.
Each year, you should review and rejuvenate your marketing plan. It will be especially important to guarantee you have a brilliant marketing plan this year to keep your company on the path to profitability. Here’s how you can get started creating a brilliant marketing plan.
We’re big advocates of content marketing. An effective content marketing strategy helps you meet your business goals while also directing your communication and messaging. But to help you decide for yourself, here are the pros and cons.
Social media has become central to the success of businesses and individuals over recent years. To keep up with the times, your business needs some kind of social media presence in addition to your established online one. Let’s look at the stats.
How do you create your content marketing strategy? Not just for 2021, but long-term. What are the best ways to provide engaging content for your target audience? Let’s take a look at a few strategies to adopt this year.
Digital communication, like websites and social media, demand good images. And as a small business owner, a professional headshot is an important part of your branding. People want to know who they’ll be working with, and a headshot says a lot about you to prospective customers.
As people were stuck inside, the amount of time they are spending online increases, making digital marketing increase in importance. Brands also need to find more human-centric ways of interacting with their customers. Here are some key trends for 2021.
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