Event Photography – Don’t Leave it to Amateurs
Event photography can be extremely beneficial to your business. Practically, on the day of the event, it helps to put you at ease knowing there’s a professional photographer there.
Know Your Business. Know Your Audience
One key mistake small business owners make when addressing their marketing is not wholly committing to their product or service offering, therefore spreading themselves too thin trying to please everyone with superfluous products and services that are not profitable or aligned with their overall business goals. Sound familiar? Another key mistake is not fully understanding…
Decluttering and Systemising Your Small Business for Growth
Whilst many people wake after New Year’s Eve and then make their pledges for change, now is actually the perfect time to start taking those initial steps to enable your business to hit the ground running when the new year arrives. Before gearing up for strategic growth, it is essential to first declutter. Almost all…
7 Ps of Marketing – A Tool for Your Small Business
The 7 Ps marketing mix is a marketing tool that will help your business to develop it’s marketing strategy by focusing on specific areas. Historically, the marketing mix was just 4Ps, but 3 more were added and it is now suggested that all 7 are considered as part of your marketing and promotional strategy, particularly…
Analysis is Essential for Educated Marketing
Much business marketing these days is carried out digitally. One of the key benefits of this compared to more traditional marketing methods, is that everything is wholly trackable. Built-in or add-on analytical software means that data can be extracted and analysed to see how well campaigns and marketing initiatives are performing. The importance of monitoring…
A Nice Niche for Your Accountancy Practice
Most business owners want to cast their net far and wide, in an attempt to attract as many customers as possible, without alienating anyone. However, the truth is that a more targeted approach can be highly effective, more cost effective and can result in attracting the right customers, not just a sea of enquiries, some of…
