Crafting buyer personas allows you to create targeted content for your ideal customers. Buyer personas are developed so that you can always refer back to your audience’s wants and needs when building your marketing strategy and campaigns.
A business that prioritises its employees’ happiness and provides a great working environment are usually a success. So, you should treat them like they are your business’ greatest asset.
Having a solid content plan and social media strategy is the first step to reaching your customers. Then you need to find a balance between producing quality content and quantity to ensure you can sustain your posting requirements. But in order to engage with your audience, do you know when the best days and times…
An online presence for your business goes a long way, especially businesses with products to offer. But the competition is fierce, so the answer to what can set your company apart from the rest could be as easy as presenting your products better.
If you’re a small business owner looking for value in your marketing campaigns, customer emails could be a great option to incorporate into your plan. It’s an easy, cost-effective way to reach your target audience and build credibility within your industry. How can you benefit?
Each year, you should review and rejuvenate your marketing plan. It will be especially important to guarantee you have a brilliant marketing plan this year to keep your company on the path to profitability. Here’s how you can get started creating a brilliant marketing plan.
Customers of today have high expectations of the services, products, and treatment they want. The quality of service you provide has a direct impact on your business revenue and learning to communicate more effectively with your customers is now key to success.
One key mistake small business owners make when addressing their marketing is not wholly committing to their product or service offering, therefore spreading themselves too thin trying to please everyone with superfluous products and services that are not profitable or aligned with their overall business goals. Sound familiar? Another key mistake is not fully understanding…
The beginning of a new year for many means a new start. January is the perfect time to reflect on your 2019 business performance and work out what can be done better, more fluidly and where you can get better value for stronger results in 2020.
Whilst many people wake after New Year’s Eve and then make their pledges for change, now is actually the perfect time to start taking those initial steps to enable your business to hit the ground running when the new year arrives. Before gearing up for strategic growth, it is essential to first declutter. Almost all…