Creating a strong business brand is the starting point for promotion. Without a strong brand, your competitors can easily steal away market share and leave your business fighting for the scraps.
Your brand isn’t just your business logo. A well-executed brand should capture your essence, your ethos and your values, as well as appeal to your specific target audience.
Capturing that business personality into your brand often starts with the business logo, but also feeds through all your business documentation and even your business processes.