Crafting buyer personas allows you to create targeted content for your ideal customers. Buyer personas are developed so that you can always refer back to your audience’s wants and needs when building your marketing strategy and campaigns.
In the first part of this series, we provided six steps you need to take to create a brilliant marketing plan. Now we’ll cover what a comprehensive marketing plan should consist of – laying out a template of the sections you should include to help you get started.
Each year, you should review and rejuvenate your marketing plan. It will be especially important to guarantee you have a brilliant marketing plan this year to keep your company on the path to profitability. Here’s how you can get started creating a brilliant marketing plan.
We’re big advocates of content marketing. An effective content marketing strategy helps you meet your business goals while also directing your communication and messaging. But to help you decide for yourself, here are the pros and cons.
Social media has become central to the success of businesses and individuals over recent years. To keep up with the times, your business needs some kind of social media presence in addition to your established online one. Let’s look at the stats.
How do you create your content marketing strategy? Not just for 2021, but long-term. What are the best ways to provide engaging content for your target audience? Let’s take a look at a few strategies to adopt this year.
As people were stuck inside, the amount of time they are spending online increases, making digital marketing increase in importance. Brands also need to find more human-centric ways of interacting with their customers. Here are some key trends for 2021.
The businesses that adapted quickly to their changing environment at the start of the pandemic reaped the rewards in 2020. Your approach in 2021 will depend on how strict lockdown restrictions are, so you’ll need to keep up to date on government mandates and react accordingly. Marketing certainly looked different last year, but what will…
The beginning of 2020 was just like any other year. Companies were gearing up for a brand new start and marketing teams were ready to roll out their fresh, innovative campaigns. But then the coronavirus pandemic hit the world and everything changed. As we start planning the marketing strategy for 2021, how different will your…
Customers of today have high expectations of the services, products, and treatment they want. The quality of service you provide has a direct impact on your business revenue and learning to communicate more effectively with your customers is now key to success.