With the rise in digital marketing, search engine optimisation (SEO) has long been a major focus for many in their marketing strategy. It’s still a highly effective part of your approach and should absolutely be included, but it’s important you don’t put so much energy into SEO that you neglect other marketing channels.
It’s hard to believe the new year is almost upon us. We have learned a lot over the last few years and have had to adapt to the ever-changing environment in order to successfully market to our customers and clients. So, if you’re looking to improve your marketing in the new year, check out these…
With the world slowly recovering from the pandemic, goods and services that took a back seat are slowly coming back, and some are returning full-force. As many companies had to prioritise goals in order to stay afloat, many businesses scaled back or cut off marketing funds altogether. Now that the focus is on driving post-pandemic…
Crafting buyer personas allows you to create targeted content for your ideal customers. Buyer personas are developed so that you can always refer back to your audience’s wants and needs when building your marketing strategy and campaigns.
In the first part of this series, we provided six steps you need to take to create a brilliant marketing plan. Now we’ll cover what a comprehensive marketing plan should consist of – laying out a template of the sections you should include to help you get started.
Each year, you should review and rejuvenate your marketing plan. It will be especially important to guarantee you have a brilliant marketing plan this year to keep your company on the path to profitability. Here’s how you can get started creating a brilliant marketing plan.
We’re big advocates of content marketing. An effective content marketing strategy helps you meet your business goals while also directing your communication and messaging. But to help you decide for yourself, here are the pros and cons.
Social media has become central to the success of businesses and individuals over recent years. To keep up with the times, your business needs some kind of social media presence in addition to your established online one. Let’s look at the stats.
How do you create your content marketing strategy? Not just for 2021, but long-term. What are the best ways to provide engaging content for your target audience? Let’s take a look at a few strategies to adopt this year.
As people were stuck inside, the amount of time they are spending online increases, making digital marketing increase in importance. Brands also need to find more human-centric ways of interacting with their customers. Here are some key trends for 2021.