How do you create your content marketing strategy? Not just for 2021, but long-term. What are the best ways to provide engaging content for your target audience? Let’s take a look at a few strategies to adopt this year.
Creating and implementing a content marketing strategy helps you stay on track to meet your business goals, and it also plays a crucial role in directing your communications.
A content marketing strategy helps you to articulate the aims that you want content to help you achieve. It could be building an audience, increasing leads or gaining more attractive customers. Your strategy will also identify the type of content you want to share, where and for who.
When building your whole plan, there are lots of marketing tactics to choose from, and several ways to create and share content that will all impact your strategy differently.
Consider these three strategies in your plan…
1. Be useful to your audience
You should look at your content as a way of connecting with your target demographic, and adding value to them. It’s a way to educate and empower them to make decisions based on the content you produce and motivate them to work toward solutions for their problems.
Informative, easily digestible content should be your go-to tactic. Things like articles, videos, infographics, and webinars can help you not only remind your current audience of your speciality, but they can also attract new followers and potential customers. The goal is to become a trusted, reliable source that your customers can seek out again and again.
2. Create content that is adaptable
Last year, marketers needed to stay on their toes thanks to COVID-19. Marketing plans had to change at the last minute. Messaging needed to be mindful of the current state of the social distancing and lockdown restrictions at any point in time.
Moving forward, being agile in your approach can be a benefit. Consider expanding on a concept and customising your messaging for different platforms. For example, turn your how-to articles into videos or a live stream. Drive traffic to your blog from your socials by using your blog posts and special features as social media posts and benefit from increased engagement as well.
Not only does creating diverse and adaptable content save time, but it’s also cost-effective. Any piece of content you create should be moulded and bended into another form, customised and optimised to perform best for its intended medium.
3. Diversify your content
Variety is the spice of life, so why not change up your content.
If you specialise in social media posts and other short-form content, switch it up every once in a while and produce longer, more in depth pieces. Mixing up the length of your content allows you to engage with your audience on different levels – from quick informative tidbits to topical deep dives.
Getting a content plan together, not just for content, but to establish a schedule, is important. Be sure to vary the types and length of your content but stick to a regular weekly or monthly routine.
Get help to strategise
Creating engaging and creative content for your brand can feel overwhelming if you go it alone. Building a plan and including the suggested content strategies will help you get started. But if you need a little more help, Marketing Square can really help you grow your audience, expand your influence, and meet your goals.
Before creating your strategy and plan, we research and analyse your brand and your audience. And after implementing your content strategies, we can help with analytics and tracking to aid in reviewing campaign results and adapting any plans as necessary. Whatever your content needs are, we’re here to help. Get in touch today.
