An online presence for your business goes a long way, especially businesses with products to offer. But the competition is fierce, so the answer to what can set your company apart from the rest could be as easy as presenting your products better.
It’s easy to get carried away when talking about a subject you’re passionate and knowledgeable about. If you think it will be easy to convey the general idea of a subject in simple terms without all the statistics and facts or into the level of detail that you find fascinating, then you might be surprised…
If you’re a small business owner looking for value in your marketing campaigns, customer emails could be a great option to incorporate into your plan. It’s an easy, cost-effective way to reach your target audience and build credibility within your industry. How can you benefit?
We’re big advocates of content marketing. An effective content marketing strategy helps you meet your business goals while also directing your communication and messaging. But to help you decide for yourself, here are the pros and cons.
Digital communication, like websites and social media, demand good images. And as a small business owner, a professional headshot is an important part of your branding. People want to know who they’ll be working with, and a headshot says a lot about you to prospective customers.
Customers of today have high expectations of the services, products, and treatment they want. The quality of service you provide has a direct impact on your business revenue and learning to communicate more effectively with your customers is now key to success.
Despite all the smart tools and technology that marketers have at their disposal today, there’s one old technique that’s hard to beat: word of mouth.
Shockingly, we still hear from business owners who feel that, in their particular sector, they don’t need a website. To them, we say that every business in every sector needs a website. Here’s why…
85% of consumers trust online reviews as much as a personal recommendation. In fact, recent research confirmed that purchase likelihood for a product with five reviews is 270% greater than that of a product with no reviews.