An online presence for your business goes a long way, especially businesses with products to offer. But the competition is fierce, so the answer to what can set your company apart from the rest could be as easy as presenting your products better.
Ensuring your product photos are doing your business justice can make all the difference when a potential customer is exploring your shop or website while make a buying decision.
Sometimes high quality product images can sway a buyer more than the product description, so professional photos are worth the investment.
Why you should have professional product photos
If you have shops on eCommerce sites like Amazon or Etsy, you’ll need to present high quality product images. Even with as advanced as mobile phone cameras are these days, there’s still no replacement for professional product photos.
Photographers know exactly the right setup for lighting, props, and composition to photograph your product. Whether that be bright, active imagery representative of your brand or simple white background shots featuring the product, professionals know what will help sell your product.
What do the stats say?
Etsy found that quality of images was the top priority in 90% of shoppers.
This isn’t surprising as sometimes, product images are all consumers have to go on – especially while shops were shut over the past year – so knowing exactly what they’re buying is high on their wish list.
With images ranking higher than cost, shipping charges, and customer reviews, it just shows how important it is to represent your product well.
Not only are product photos essential for sales, but they can serve many other purposes.
You can use professional photos on your website, social media promotion, marketing materials, and trade events.
Having good quality content is a bonus for your marketing plan, so with all these uses for the photos, it’s easy to see why the potential return on your investment could be huge.
What good product photos do:
- Display the product clearly
- Convey essential information like size, colour, material
- Capture the “feel” and purpose of the product
- Grab customers’ attention and entice them to click and buy
There are a variety of ways to achieve the desired effect – from studio to lifestyle shots or scale to details shots plus activities like production or packaging. A good product photo will accentuate all the positives you should be highlighting.
Not sure where to start with photography?
Even self-proclaimed creatives might not have a knack for photography. In fact, the Etsy survey results state that 40% of new shop owners have expressed difficulty with the practice. If that’s you, then you really do need to set aside some budget for product photography in your strategy and plans.
Because every business is different, a photographer that offers a bespoke approach to creating packages is crucial. We work with Murray Clarke Photography, based in London, Surrey, and Sussex but covering the rest of the UK.
An expert with the camera, Murray can help with your product, corporate event, and headshot photography needs. Get in touch to have a chat.