It’s hard work to turn a business plan into a successful enterprise. One important ingredient is marketing and promotion. Here are 10 tips for small business and practice owners that will help you to promote and grow your business.
Customers of today have high expectations of the services, products, and treatment they want. The quality of service you provide has a direct impact on your business revenue and learning to communicate more effectively with your customers is now key to success.
Now, we’re not trying to be offensive here – let us explain. The KISS principle is a useful mnemonic which reminds us all that marketing doesn’t need to be complex. There are many straightforward things you can do that will have a powerful impact on your overall marketing strategy.
Niche marketing is the process of addressing a small, specialised segment of a market. If you’re an accountant, for example, your niche might be property owners, or restaurants. If you’re a business consultant, you might specialise in a certain type of service, such as change management or business planning.
When you’re running a business, your survival is based on your customers. If you don’t bring in new customers and sell your products, you can’t make a profit, right?
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