Now, we’re not trying to be offensive here – let us explain. The KISS principle is a useful mnemonic which reminds us all that marketing doesn’t need to be complex. There are many straightforward things you can do that will have a powerful impact on your overall marketing strategy.
The KISS Principle
Consumers are drawn to people and businesses they like and can relate to. Make sure your business ticks those boxes.
A well-planned marketing strategy is crucial in today’s world, but there is no need for it to be complicated. It shouldn’t be feared and the best way to go about it, is to KISS – Keep It Simple, Stupid.
The idea has been around since the 1960s when it was used as a tool to streamline the processes of the US Navy. It’s all about improving effectiveness and efficiency, so it slots neatly into the principles of marketing, too.
Target practice
Marketing used to be about being very direct to a mass audience, and the majority of these recipients were likely to have no need for the product or service in the first place.
Nowadays, the approach is more targeted and based on giving your customer exactly what they need – providing a solution to their problem.
By narrowing down the focus, you’re already making things simpler.
Getting started
What are the key points to remember when drawing up your marketing strategy?
- Figure out who you want to speak to – your niche market
- Use your digital presence (blogs, newsletters, social media) to provide answers to the questions your target audience will have
- If you have an extensive product portfolio, focus on a few that will immediately meet customer demands
- Keep the end goal in sight – be sure to include that all-important call to action
- Make your message clear and memorable
Even the best marketing plans don’t always go the way you expect. Every so often you’ll need to take a critical look at your plan and check that it’s producing the results you’re looking for.
Marketing tips
It’s easy to become overwhelmed with marketing tasks, so take note of our tips below to help you keep it simple.
It’s all about efficiently managing your marketing without it taking over and causing potentially unwanted issues for your business.
- Don’t run before you can walk – start small with just one or two campaigns, and when it suits your business, you can build up from there.
- Clear communication – generally, customers won’t need to know all the specific details of your product or service. Focus on the benefits and don’t overcomplicate your content with too much detail.
- Niche marketing – use market research to find your niche audience and target all your online content to them specifically. Don’t waste resources trying appealing to everyone.
- Are your campaigns working? – By tracking performance, you can weed out the things that aren’t getting the response you want and focus on the things that are.
We’re here to help
If you’re still feeling overwhelmed and unsure about how to begin or improve your marketing plan, contact us for a chat about how we can help you and your business to KISS.
