Most businesses use emails to promote their content and communicate with their customers, and small businesses especially should take advantage of email marketing as its low-cost and provides a great return on your investment. But that’s not all email marketing can do.
Crafting buyer personas allows you to create targeted content for your ideal customers. Buyer personas are developed so that you can always refer back to your audience’s wants and needs when building your marketing strategy and campaigns.
A business that prioritises its employees’ happiness and provides a great working environment are usually a success. So, you should treat them like they are your business’ greatest asset.
Having writer’s block means you’re just unable to write, for whatever reason, and it can be a source of frustration for any business owner trying their hand at blog writing.
Having a solid content plan and social media strategy is the first step to reaching your customers. Then you need to find a balance between producing quality content and quantity to ensure you can sustain your posting requirements. But in order to engage with your audience, do you know when the best days and times…
It’s easy to get carried away when talking about a subject you’re passionate and knowledgeable about. If you think it will be easy to convey the general idea of a subject in simple terms without all the statistics and facts or into the level of detail that you find fascinating, then you might be surprised…
If you’re a small business owner looking for value in your marketing campaigns, customer emails could be a great option to incorporate into your plan. It’s an easy, cost-effective way to reach your target audience and build credibility within your industry. How can you benefit?
In the first part of this series, we provided six steps you need to take to create a brilliant marketing plan. Now we’ll cover what a comprehensive marketing plan should consist of – laying out a template of the sections you should include to help you get started.
We’re big advocates of content marketing. An effective content marketing strategy helps you meet your business goals while also directing your communication and messaging. But to help you decide for yourself, here are the pros and cons.
How do you create your content marketing strategy? Not just for 2021, but long-term. What are the best ways to provide engaging content for your target audience? Let’s take a look at a few strategies to adopt this year.