You’ve got your website online, you have traffic coming through from potential customers, but just how helpful is your website, really? Content can be a bit of a minefield; too much and you could put a customer off reading, too little and it doesn’t give them enough information or entice them to find out more.…
As a busy business owner, it is important to spend your time wisely, and make sure you get the most out of your efforts – especially your marketing. So, why do many people spend time creating really good content and don’t promote it?
Data is a marketer’s most powerful tool, and business owners must learn how to collect, interpret, and act on it if they want to create effective marketing campaigns that produce results.
Despite all the smart tools and technology that marketers have at their disposal today, there’s one old technique that’s hard to beat: word of mouth.
Shockingly, we still hear from business owners who feel that, in their particular sector, they don’t need a website. To them, we say that every business in every sector needs a website. Here’s why…
Now, we’re not trying to be offensive here – let us explain. The KISS principle is a useful mnemonic which reminds us all that marketing doesn’t need to be complex. There are many straightforward things you can do that will have a powerful impact on your overall marketing strategy.
Google Analytics is Google’s tool for measuring data and providing insights into how users are behaving on websites and mobile apps. Not to be confused with Google AdWords, which is the paid advertising platform, Google Analytics is an important tool for anyone who’s trying to increase traffic and conversions on their website.