Most businesses use emails to promote their content and communicate with their customers, and small businesses especially should take advantage of email marketing as its low-cost and provides a great return on your investment. But that’s not all email marketing can do.
Here are a few more benefits of email marketing:
1. Drive traffic to your website
The more traffic you drive to your site, the more exposure you have for your products and services.
You can direct people to areas of your website, new promotional landing pages, or to certain products or services through theme emails. If you consistently produce content, email is a great way to reach your audience to let them know about anything new.
Make sure your emails are appealing and engaging so enough people click through to your site. It might take some time, but if people engage enough, these leads can convert into sales.
2. Build a loyal customer base
Having a subscriber base means that you have a group of people that are interested enough in what your company provides, and they want to stay in touch.
Even if they’re not currently in the market for whatever your company provides, when they are, they’ll have you in mind to meet their needs.
You can create lead nurturing streams to create touch points with your leads and to guide them through the process from prospective customer to paying customers. If your nurturing is successful, people will want to stay in contact with you so be sure you have a variety of email campaigns to keep your subscribers continually engaged.
3. Direct feedback
With sophisticated email marketing systems, you can get really granular data on your emails, with results updated as and when needed. You can figure out the type of content that directs the most traffic to your website or social media accounts. You can also learn what topics resonate with your audience so you know where to focus your efforts.
4. Promotional opportunities
Promoting your business is the foundation of email marketing, but emails are a great way to let your prospective and current customers know about specific offers, deals, or seals. Of course, you’ll want to advertise across all your social media channels and website as well, but emails are sent straight to your audience’s inbox, bringing the promotion right to them.
5. Great for brand building
When you’re trying to build up your brand and establish yourself as subject matter experts within your industry, the more ways you can reach your audience, the better. Sending a mix of promotional and information emails will ensure you remain helpful to your subscriber base. Every email is an opportunity to build your brand in the eyes of your audience.
Partner with the pros
Are you thinking of adding email marketing to your marketing plan but you don’t know where to start? Marketing Square can help with full spectrum email marketing services including database imports and segmentation, strategy, designing templates, campaign management, and performance reporting. Give us a call to get started today.