Most businesses use emails to promote their content and communicate with their customers, and small businesses especially should take advantage of email marketing as its low-cost and provides a great return on your investment. But that’s not all email marketing can do.
If you’re a small business owner looking for value in your marketing campaigns, customer emails could be a great option to incorporate into your plan. It’s an easy, cost-effective way to reach your target audience and build credibility within your industry. How can you benefit?
Over the past couple of months, marketing budget has come up in several conversations with colleagues, fellow marketers and business owners. Right now, times are extremely tough for many businesses – likely more so than ever before. We understand. Historically, marketing is always the first budget to be cut – but should it be? Marketing…
Managing our own expectations with anything, personally or in business, isn’t always easy. There are many factors involved; emotions, money invested, time invested, reputation, competition and well, just being human… Often it isn’t just the case of managing only your own expectations either, but also that of your business partners, team members, professional contacts, suppliers…
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