With the world slowly recovering from the pandemic, goods and services that took a back seat are slowly coming back, and some are returning full-force.
As many companies had to prioritise goals in order to stay afloat, many businesses scaled back or cut off marketing funds altogether. Now that the focus is on driving post-pandemic growth, marketing expertise is more important than ever.
To achieve your business goals, you need marketing specialists with the right skills. But you might face a problem – you’ll be competing for specialists with all the other companies that require their skills as well, so you might find it difficult to hire the right person for the job.
Where have the marketing specialists gone?
The demand for marketers is high. Marketing Week reported that there was a 302% rise in opportunities for marketers in the six months to August 2021, compared to the same period last year, with marketing managers in top demand. Vacancies are seeing fewer responses and specialists have been having their pick of roles. This is leaving some businesses finding it hard to manage their marketing strategy, planning, budget, branding, email campaigns, social media and other marketing needs.
Many marketers have also drifted towards the creator economy during the pandemic – perhaps following furlough or redundancy. Like many others in the workforce, lots of marketing specialists have reviewed their priorities and are ditching the 9 to 5 life to strike out on their own.
So, what should businesses do?
Hiring freelancers is the norm for certain marketing projects – such as web design or marketing strategy, but nowadays you can use them for any niche marketing need. So, if you’re looking to hire marketing specialists for your own business, this might be the right option for you.
As there are many disciplines within marketing, it is hard for one person to be an expert in all of them. Freelancers and outsourced marketing specialists usually have a range of skills, but they will also usually have access to talented marketing colleagues with specific specialisms so you can benefit from experts in each area you need.
If you’re finding it hard to find the right person to come aboard full-time, consider outsourcing your marketing needs to a specialist group that offers marketing freelancers to help you get the job done.
Not only will you cut out the long, sometimes frustrating, and often costly process of finding the right talent, but you also won’t have to worry about hiring someone who doesn’t know what they’re doing. No matter what you need – Marketing Strategy, Content Marketing, Web Design, Brand and Design, Social Media, or Email Marketing – or indeed any other speciality, they’ll be able to connect you with the right person who has been vetted, verified, and vouched for.
In order to find the right marketing specialist, what you do need is a clear vision and commitment, as well as an open mind.
Often, you’ll find that you can achieve your marketing objectives with an outsourced specialist, and in some cases, that you can change your plans and focus more attention on one area of marketing and still reach the results you desire.
Choose to invest in your business
Small businesses, start-ups, and healthcare practices achieve great things when they choose to work with Marketing Square. When you partner with us, you get an external marketing resource customised for your team with a flexible working arrangement. We’re not an agency, but a performance-driven, UK-based team that works on your projects with one point of contact and transparent reporting for ease and peace of mind.
If you’re struggling to find a marketing specialist, reach out to us to see how we can help you.