Having a solid content plan and social media strategy is the first step to reaching your customers. Then you need to find a balance between producing quality content and quantity to ensure you can sustain your posting requirements. But in order to engage with your audience, do you know when the best days and times…
An online presence for your business goes a long way, especially businesses with products to offer. But the competition is fierce, so the answer to what can set your company apart from the rest could be as easy as presenting your products better.
It’s easy to get carried away when talking about a subject you’re passionate and knowledgeable about. If you think it will be easy to convey the general idea of a subject in simple terms without all the statistics and facts or into the level of detail that you find fascinating, then you might be surprised…
Digital communication, like websites and social media, demand good images. And as a small business owner, a professional headshot is an important part of your branding. People want to know who they’ll be working with, and a headshot says a lot about you to prospective customers.
As people were stuck inside, the amount of time they are spending online increases, making digital marketing increase in importance. Brands also need to find more human-centric ways of interacting with their customers. Here are some key trends for 2021.
The businesses that adapted quickly to their changing environment at the start of the pandemic reaped the rewards in 2020. Your approach in 2021 will depend on how strict lockdown restrictions are, so you’ll need to keep up to date on government mandates and react accordingly. Marketing certainly looked different last year, but what will…
It’s hard work to turn a business plan into a successful enterprise. One important ingredient is marketing and promotion. Here are 10 tips for small business and practice owners that will help you to promote and grow your business.
The beginning of 2020 was just like any other year. Companies were gearing up for a brand new start and marketing teams were ready to roll out their fresh, innovative campaigns. But then the coronavirus pandemic hit the world and everything changed. As we start planning the marketing strategy for 2021, how different will your…
GDPR. A well-used term that 2 years ago changed the way in which we connect with customers. Is your website compliant with recent changes in guidelines surrounding cookies? It’s essential that you stay up to date with legislative changes to prevent the risk of fines and business reputational damage.
The purpose of having compelling content on your website is to draw people to your site, and keep them there. However, constantly updating a website can be costly – this is where evergreen content can help you maximise your marketing budget.
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