As people were stuck inside, the amount of time they are spending online increases, making digital marketing increase in importance. Brands also need to find more human-centric ways of interacting with their customers. Here are some key trends for 2021.
After a wildly unpredictable 2020, it’s time to plan for anything this year may throw at you. The pandemic has been a disruption for many businesses and marketing plans need to shift and accommodate the changing normal. Some ideas need to be scrapped altogether, while others just need some adjustments, but they all need to be ready to shift at a moment’s notice to keep up with the ever-changing times.
How will you connect and interact with your customers in 2021?
Here are some key trends to consider:
Let your customers help create content
User-generated content (UGC) can enhance the customer experience, which has never been more important than it is now. Consumers want their experiences with brands to be easy and memorable and user-generated content is your solution to connective content.
UCG enables brands to meet customers on their level in order to foster relationships with them. With restrictions and lockdowns in place, your customers are spending more time at home than ever before. Plus, it’s relatable and uplifting, and helps to build and strengthen communities.
Create consumable content
Last year saw an increase in easily consumable content, like podcasts or newsletters, things that can be consumed on-the-go or that get sent directly to your inbox. Convenient and readily-available content will help you connect with your customers and opens up a line of communication.
Cater your content
After in-person events were cancelled last year and continue to be postponed this year, we had to figure out how to connect in digital ways. Live-stream usage surged across all digital platforms and it’s likely the trend will continue throughout 2021.
Give your brand a mission
Knowing how your business best serves your customers, not just through your products or services, but with your knowledge, expertise, and compassion should be a priority this year. The best way to incorporate your brand into the lives of your customers is to be up front and transparent. Your customers need to be able to trust you and in order to do that, you need to connect with them.
Show your customers you care about more than your bottom line. Think of the times we’re living in and try to be a force for good. Ensure an inclusive workplace and don’t be afraid to be an advocate for the cause of your choosing. People want to be involved with brands that are diverse and keeping up with current events and you’ll reap the benefits and drive deeper connections with your target audience.
Mindful communications throughout are key.
Personalise your marketing strategy
If you’re looking to connect with your customers and show them there are people behind the brand, Marketing Square can help. We customise our approach to your content marketing strategy to ensure you meet your overall business goals and objectives and help you execute your communications from start to finish. Call us to see how we can help you refine your marketing strategy.