Each year, you should review and rejuvenate your marketing plan. It will be especially important to guarantee you have a brilliant marketing plan this year to keep your company on the path to profitability. Here’s how you can get started creating a brilliant marketing plan.
The beginning of a new year for many means a new start. January is the perfect time to reflect on your 2019 business performance and work out what can be done better, more fluidly and where you can get better value for stronger results in 2020.
Data is a marketer’s most powerful tool, and business owners must learn how to collect, interpret, and act on it if they want to create effective marketing campaigns that produce results.
Much business marketing these days is carried out digitally. One of the key benefits of this compared to more traditional marketing methods, is that everything is wholly trackable. Built-in or add-on analytical software means that data can be extracted and analysed to see how well campaigns and marketing initiatives are performing. The importance of monitoring…