With the rise in digital marketing, search engine optimisation (SEO) has long been a major focus for many in their marketing strategy. It’s still a highly effective part of your approach and should absolutely be included, but it’s important you don’t put so much energy into SEO that you neglect other marketing channels.
We’re big advocates of content marketing. An effective content marketing strategy helps you meet your business goals while also directing your communication and messaging. But to help you decide for yourself, here are the pros and cons.
It’s hard work to turn a business plan into a successful enterprise. One important ingredient is marketing and promotion. Here are 10 tips for small business and practice owners that will help you to promote and grow your business.
You are likely to have heard the phrase “Cash is King” and if you are in the digital marketing world, you will also highly likely have heard the phrase “Content is King”. As content marketeers, perhaps we are biased. However, there are some really good reasons why content is considered of top importance when it…
You’ve got your website online, you have traffic coming through from potential customers, but just how helpful is your website, really? Content can be a bit of a minefield; too much and you could put a customer off reading, too little and it doesn’t give them enough information or entice them to find out more.…
As a busy business owner, it is important to spend your time wisely, and make sure you get the most out of your efforts – especially your marketing. So, why do many people spend time creating really good content and don’t promote it?
Data is a marketer’s most powerful tool, and business owners must learn how to collect, interpret, and act on it if they want to create effective marketing campaigns that produce results.
Shockingly, we still hear from business owners who feel that, in their particular sector, they don’t need a website. To them, we say that every business in every sector needs a website. Here’s why…
85% of consumers trust online reviews as much as a personal recommendation. In fact, recent research confirmed that purchase likelihood for a product with five reviews is 270% greater than that of a product with no reviews.
You probably already know that keywords are important for your SEO strategy, and that effective targeting helps to improve your site’s organic performance in the search engine results pages (SERPs).