Crafting buyer personas allows you to create targeted content for your ideal customers. Buyer personas are developed so that you can always refer back to your audience’s wants and needs when building your marketing strategy and campaigns.
If you’re a small business owner looking for value in your marketing campaigns, customer emails could be a great option to incorporate into your plan. It’s an easy, cost-effective way to reach your target audience and build credibility within your industry. How can you benefit?
The businesses that adapted quickly to their changing environment at the start of the pandemic reaped the rewards in 2020. Your approach in 2021 will depend on how strict lockdown restrictions are, so you’ll need to keep up to date on government mandates and react accordingly. Marketing certainly looked different last year, but what will…
Customers of today have high expectations of the services, products, and treatment they want. The quality of service you provide has a direct impact on your business revenue and learning to communicate more effectively with your customers is now key to success.
Data is a marketer’s most powerful tool, and business owners must learn how to collect, interpret, and act on it if they want to create effective marketing campaigns that produce results.
When you’re running a business, your survival is based on your customers. If you don’t bring in new customers and sell your products, you can’t make a profit, right?
Most business owners want to cast their net far and wide, in an attempt to attract as many customers as possible, without alienating anyone. However, the truth is that a more targeted approach can be highly effective, more cost effective and can result in attracting the right customers, not just a sea of enquiries, some of…