Crafting buyer personas allows you to create targeted content for your ideal customers. Buyer personas are developed so that you can always refer back to your audience’s wants and needs when building your marketing strategy and campaigns.
Each year, you should review and rejuvenate your marketing plan. It will be especially important to guarantee you have a brilliant marketing plan this year to keep your company on the path to profitability. Here’s how you can get started creating a brilliant marketing plan.
Customers of today have high expectations of the services, products, and treatment they want. The quality of service you provide has a direct impact on your business revenue and learning to communicate more effectively with your customers is now key to success.
The internet is flooded with content from businesses trying to reach customers. Just because you have a website overflowing with content, it doesn’t mean that it’s one that customers will flock to for information. The key to great content that people will read, is to make it customer-focused. This is particularly important in the current…
How far have you got with your new year marketing strategy? Are you confident it’s going in the right direction? At the heart of every marketing campaign should be one word: audience. Let’s look at why this is and how we can approach it.