Having a solid content plan and social media strategy is the first step to reaching your customers. Then you need to find a balance between producing quality content and quantity to ensure you can sustain your posting requirements. But in order to engage with your audience, do you know when the best days and times…
Social media has become central to the success of businesses and individuals over recent years. To keep up with the times, your business needs some kind of social media presence in addition to your established online one. Let’s look at the stats.
Managing our own expectations with anything, personally or in business, isn’t always easy. There are many factors involved; emotions, money invested, time invested, reputation, competition and well, just being human… Often it isn’t just the case of managing only your own expectations either, but also that of your business partners, team members, professional contacts, suppliers…
The goal of any marketing strategy is to drive business, so it must provide adequate ROI. A marketing budget will help you stay focused on what you want to achieve without overspending. But how do you calculate how much to spend?
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