Crafting buyer personas allows you to create targeted content for your ideal customers. Buyer personas are developed so that you can always refer back to your audience’s wants and needs when building your marketing strategy and campaigns.
We’re big advocates of content marketing. An effective content marketing strategy helps you meet your business goals while also directing your communication and messaging. But to help you decide for yourself, here are the pros and cons.
How do you create your content marketing strategy? Not just for 2021, but long-term. What are the best ways to provide engaging content for your target audience? Let’s take a look at a few strategies to adopt this year.
Customers of today have high expectations of the services, products, and treatment they want. The quality of service you provide has a direct impact on your business revenue and learning to communicate more effectively with your customers is now key to success.
The purpose of having compelling content on your website is to draw people to your site, and keep them there. However, constantly updating a website can be costly – this is where evergreen content can help you maximise your marketing budget.
One of the most fundamental aspects of business success is the planning. Especially when it comes to your website and how it connects to your business targets. Whether you’re doing it all yourself or working with a professional organisation, you can’t move forward with your website without planning your course of action. There are an…
As a busy business owner, it is important to spend your time wisely, and make sure you get the most out of your efforts – especially your marketing. So, why do many people spend time creating really good content and don’t promote it?
Despite all the smart tools and technology that marketers have at their disposal today, there’s one old technique that’s hard to beat: word of mouth.
Shockingly, we still hear from business owners who feel that, in their particular sector, they don’t need a website. To them, we say that every business in every sector needs a website. Here’s why…
Many small businesses question the value of a blog. They say things like, “What’s the point in spending valuable time creating content that doesn’t directly impact my bottom line?”.