Event photography can be extremely beneficial to your business. Practically, on the day of the event, it helps to put you at ease knowing there’s a professional photographer there.
Have you been at an event and you or a staff member has been running around with their mobile trying to capture everything? With so much other things to do, it can be stressful.
The only job a professional photographer has at your event is to take pictures so they can focus on the task at hand and produce captivating, high quality images. Plus, having photographs of the day will help you remember the people in attendance and all the activities of the day. Any way to keep your business fresh in your customer’s minds is a good thing.
There are even more benefits to event photography.
Besides creating memories of your event, the photos can be used in various marketing materials to help promote your business. You can also use them on your website and social media channels.
Presenting your best face to the world through marketing materials and your website is important because like it or not, most people do judge a book by its cover.
Image is important to your brand and having professional photographs will help you leave a great first impression with your customers – which could make the difference between convincing a customer or client to choose you over a competitor.
Better quality images mean more attention for you and your business
Remember that even if you’re only having a small event covered, the better the images captured, the more likely it will help garner attention for your event. The more attention your event gets, the more exposure your business gets.
Professional photos will do more than preserve the memory of the event, good photos will help communicate your company’s message and entice customers to take action.
When to use an event photographer
Corporate events photography is a great way to showcase and share your event with others. Whether the event is in-house like a personal team-building day, or a large, formal award ceremony or conference, images that capture the essence of the event is key to letting your professional contacts have insight into your wider business activities.
Corporate events you might want a photographer for:
- Team-building days and seasonal team parties
- New product or service launches
- Conferences, commercial seminars, exhibitions, and trade shows
- Award ceremonies, gala dinners and black-tie events
- Corporate meetings
Ensuring discretion during events is of utmost importance as a photographer. You want someone who can capture all the major moments but can focus on the finer details as well. And even with an event that might not seem that thrilling, a good photographer will find a creative way to make it look exciting.
Top tip: If you plan to use the photos on social media and/or blog posts promoting your event, make sure your photographer can edit and turn them back around to you in a timely manner.
Get in touch for your photography needs
We partner with Murray Clarke Photography who offers corporate event photography, corporate headshots, product photos, and wedding packages — all customised to suit your needs. If you require a photographer for your next event or want to enquire about any Murray Clarke’s services, get in touch.