11 Google Analytics Terms You Need to Know

Google Analytics is Google’s tool for measuring data and providing insights into how users are behaving on websites and mobile apps. Not to be confused with Google AdWords, which is the paid advertising platform, Google Analytics is an important tool for anyone who’s trying to increase traffic and conversions on their…

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7 Ps of Marketing – A Tool for Your Small Business

The 7 Ps marketing mix is a marketing tool that will help your business to develop it’s marketing strategy by focusing on specific areas. Historically, the marketing mix was just 4Ps, but 3 more were added and it is now suggested that all 7 are considered as part of your…

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17 Marketing Buzzword Acronyms

In the instantaneous world we live today, it is not often that we talk or write in full sentences anymore, and it is quite possible that the rise of the emoji could eliminate the written word all together! Marketing has always been a sector mad on buzzwords and acronyms, to…

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Creating an Evergreen Content Strategy

When it comes to maintaining a business website and blog there are a few things that can help ensure your efforts are worthwhile. Evergreen content refers to topics and resources that will remain current and useful for your readers, for months, or even years into the future. Much like the…

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Moving Websites: Things to Know

If you already have a website with some ranking on Google and some Visitor volume, moving to a new site can be daunting. However, when done right, transferring across to a new site, even a new domain name, can have little negative impact on results and rankings. Quality traffic over…

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Analysis is Essential for Educated Marketing

Much business marketing these days is carried out digitally. One of the key benefits of this compared to more traditional marketing methods, is that everything is wholly trackable. Built-in or add-on analytical software means that data can be extracted and analysed to see how well campaigns and marketing initiatives are…

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A Nice Niche for Your Accountancy Practice

Most business owners want to cast their net far and wide, in an attempt to attract as many customers as possible, without alienating anyone. However, the truth is that a more targeted approach can be highly effective, more cost effective and can result in attracting the right customers, not just a…

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