Why Your Brand is More Than Just Your Logo
When you first launched your business, one of the first things you might have done is have your own unique logo designed. That’s all you need to start a brand, right? Not necessarily.
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Why a Good Service is the Best Marketing Tool
Are you looking to propel your business into a world of more customers, increased site traffic and more importantly, a high volume of sales?
5 Reasons Why Your Business Needs a Blog
Many small businesses question the value of a blog. They say things like, “What’s the point in spending valuable time creating content that doesn’t directly impact my bottom line?”.
Are You on a Wild Goose Chase with SEO?
You probably already know that keywords are important for your SEO strategy, and that effective targeting helps to improve your site’s organic performance in the search engine results pages (SERPs).
Targeted Marketing Versus Mass Marketing
When you’re running a business, your survival is based on your customers. If you don’t bring in new customers and sell your products, you can’t make a profit, right?
Marketing on a Shoe String
For many new and small businesses, keeping costs low is a high priority. The less you spend the lower your risk and, crucially, the higher your profit margins in those first critical years.That being said, there are some costs that can’t be avoided. There’s also a risk that if you…
11 Google Analytics Terms You Need to Know
Google Analytics is Google’s tool for measuring data and providing insights into how users are behaving on websites and mobile apps. Not to be confused with Google AdWords, which is the paid advertising platform, Google Analytics is an important tool for anyone who’s trying to increase traffic and conversions on their…
7 Ps of Marketing – A Tool for Your Small Business
The 7 Ps marketing mix is a marketing tool that will help your business to develop it’s marketing strategy by focusing on specific areas. Historically, the marketing mix was just 4Ps, but 3 more were added and it is now suggested that all 7 are considered as part of your…
17 Marketing Buzzword Acronyms
In the instantaneous world we live today, it is not often that we talk or write in full sentences anymore, and it is quite possible that the rise of the emoji could eliminate the written word all together! Marketing has always been a sector mad on buzzwords and acronyms, to…
Creating an Evergreen Content Strategy
When it comes to maintaining a business website and blog there are a few things that can help ensure your efforts are worthwhile. Evergreen content refers to topics and resources that will remain current and useful for your readers, for months, or even years into the future. Much like the…
Moving Websites: Things to Know
If you already have a website with some ranking on Google and some Visitor volume, moving to a new site can be daunting. However, when done right, transferring across to a new site, even a new domain name, can have little negative impact on results and rankings. Quality traffic over…
Analysis is Essential for Educated Marketing
Much business marketing these days is carried out digitally. One of the key benefits of this compared to more traditional marketing methods, is that everything is wholly trackable. Built-in or add-on analytical software means that data can be extracted and analysed to see how well campaigns and marketing initiatives are…
A Nice Niche for Your Accountancy Practice
Most business owners want to cast their net far and wide, in an attempt to attract as many customers as possible, without alienating anyone. However, the truth is that a more targeted approach can be highly effective, more cost effective and can result in attracting the right customers, not just a…
7 Easy-To-Implement Ways To Grow Your Dental Patient Base
Almost all dental practice owners when asked, “would you like to be busier?” will reply with a “yes”. Whilst being busy is often a good sign for your business, typically what a practice is really aiming for is to be more profitable. One way for your practice to be more…
