GDPR. A well-used term that 2 years ago changed the way in which we connect with customers. Is your website compliant with recent changes in guidelines surrounding cookies? It’s essential that you stay up to date with legislative changes to prevent the risk of fines and business reputational damage.
The purpose of having compelling content on your website is to draw people to your site, and keep them there. However, constantly updating a website can be costly – this is where evergreen content can help you maximise your marketing budget.
One of the most fundamental aspects of business success is the planning. Especially when it comes to your website and how it connects to your business targets. Whether you’re doing it all yourself or working with a professional organisation, you can’t move forward with your website without planning your course of action. There are an…
You’ve got your website online, you have traffic coming through from potential customers, but just how helpful is your website, really? Content can be a bit of a minefield; too much and you could put a customer off reading, too little and it doesn’t give them enough information or entice them to find out more.…
As a busy business owner, it is important to spend your time wisely, and make sure you get the most out of your efforts – especially your marketing. So, why do many people spend time creating really good content and don’t promote it?
Shockingly, we still hear from business owners who feel that, in their particular sector, they don’t need a website. To them, we say that every business in every sector needs a website. Here’s why…
Are you planning to launch your own new website soon? Make sure you have everything just right before going live with this 20-point checklist.
If you already have a website with some ranking on Google and some Visitor volume, moving to a new site can be daunting. However, when done right, transferring across to a new site, even a new domain name, can have little negative impact on results and rankings. Quality traffic over quantity Before looking at the…
Much business marketing these days is carried out digitally. One of the key benefits of this compared to more traditional marketing methods, is that everything is wholly trackable. Built-in or add-on analytical software means that data can be extracted and analysed to see how well campaigns and marketing initiatives are performing. The importance of monitoring…
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