Hello and welcome to our first in a series of blogs to get to know our fantastic team! The Marketing Square team is in fact a network of individual freelancers who collaborate on regular marketing campaigns and projects, each bringing their own expertise to the table. Over the coming weeks and months we give you…
It’s hard work to turn a business plan into a successful enterprise. One important ingredient is marketing and promotion. Here are 10 tips for small business and practice owners that will help you to promote and grow your business.
Producing and promoting content is one of the cornerstones of a marketing plan. It’s important that the blog posts you incorporate into your plan are informative, compelling, and of course, SEO-optimised. Here are seven tips to help you write with SEO-optimisation in mind.
The beginning of 2020 was just like any other year. Companies were gearing up for a brand new start and marketing teams were ready to roll out their fresh, innovative campaigns. But then the coronavirus pandemic hit the world and everything changed. As we start planning the marketing strategy for 2021, how different will your…
Customers of today have high expectations of the services, products, and treatment they want. The quality of service you provide has a direct impact on your business revenue and learning to communicate more effectively with your customers is now key to success.
You are likely to have heard the phrase “Cash is King” and if you are in the digital marketing world, you will also highly likely have heard the phrase “Content is King”. As content marketeers, perhaps we are biased. However, there are some really good reasons why content is considered of top importance when it…
The internet is flooded with content from businesses trying to reach customers. Just because you have a website overflowing with content, it doesn’t mean that it’s one that customers will flock to for information. The key to great content that people will read, is to make it customer-focused. This is particularly important in the current…
Over the past couple of months, marketing budget has come up in several conversations with colleagues, fellow marketers and business owners. Right now, times are extremely tough for many businesses – likely more so than ever before. We understand. Historically, marketing is always the first budget to be cut – but should it be? Marketing…
Check out these stylish cards, inspired by the lockdown. It’s a way to communicate – in the old fashioned way – your love for family and friends that you are missing connecting with.
This topic should always be top of mind, but now more than ever. Writing this comes at a moment in time when there are so many deep emotions circulating the globe with the Covid-19 pandemic. There is a lot of fear, uncertainty, anxiety and grief. But, there is also a lot of solidarity, comfort, hope…
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