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  • Home
  • Marketing Specialists
    • Marketing Strategy
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    • Web Design
    • Brand & Design
    • Social Media
    • Email Marketing
  • Industry Specialists
    • Professional Services
    • Healthcare
    • Small Businesses
    • Start Ups
  • Working Together
    • Menu of Services
    • Website Quote
  • About
    • Meet the Network
    • Portfolio & Testimonials
  • News & Info
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Yearly Archives: 2018

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  2. 2018

Go for the KISS (Approach). Keep It Simple, Stupid. 

General Marketing, Marketing StrategyBy Claire BennettDecember 1, 2018

Now, we’re not trying to be offensive here – let us explain. The KISS principle is a useful mnemonic which reminds us all that marketing doesn’t need to be complex. There are many straightforward things you can do that will have a powerful impact on your overall marketing strategy.

The 4 Benefits of Niche Marketing

General MarketingBy Claire BennettNovember 1, 2018

Niche marketing is the process of addressing a small, specialised segment of a market. If you’re an accountant, for example, your niche might be property owners, or restaurants. If you’re a business consultant, you might specialise in a certain type of service, such as change management or business planning.

20 Things to Check Before you Launch Your Website

Online Marketing, WebsitesBy Claire BennettOctober 1, 2018

Are you planning to launch your own new website soon? Make sure you have everything just right before going live with this 20-point checklist.

Why Your Brand is More Than Just Your Logo

BrandBy Claire BennettSeptember 1, 2018

When you first launched your business, one of the first things you might have done is have your own unique logo designed. That’s all you need to start a brand, right? Not necessarily.

Why a Good Service is the Best Marketing Tool

General Marketing, Marketing StrategyBy Claire BennettAugust 1, 2018

Are you looking to propel your business into a world of more customers, increased site traffic and more importantly, a high volume of sales?

5 Reasons Why Your Business Needs a Blog

Content marketingBy Claire BennettJuly 1, 2018

Many small businesses question the value of a blog. They say things like, “What’s the point in spending valuable time creating content that doesn’t directly impact my bottom line?”. 

Are You on a Wild Goose Chase with SEO?

Online MarketingBy Claire BennettJune 1, 2018

You probably already know that keywords are important for your SEO strategy, and that effective targeting helps to improve your site’s organic performance in the search engine results pages (SERPs). 

Targeted Marketing Versus Mass Marketing

General Marketing, Marketing StrategyBy Claire BennettMay 1, 2018

When you’re running a business, your survival is based on your customers. If you don’t bring in new customers and sell your products, you can’t make a profit, right?

Marketing on a Shoe String

Content marketing, Marketing Strategy, Online Marketing, Small Business, Social marketingBy Claire BennettApril 1, 2018

For many new and small businesses, keeping costs low is a high priority. The less you spend the lower your risk and, crucially, the higher your profit margins in those first critical years.That being said, there are some costs that can’t be avoided. There’s also a risk that if you hold back too much and…

11 Google Analytics Terms You Need to Know

Online MarketingBy Claire BennettMarch 1, 2018

Google Analytics is Google’s tool for measuring data and providing insights into how users are behaving on websites and mobile apps. Not to be confused with Google AdWords, which is the paid advertising platform, Google Analytics is an important tool for anyone who’s trying to increase traffic and conversions on their website.

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