Now, we’re not trying to be offensive here – let us explain. The KISS principle is a useful mnemonic which reminds us all that marketing doesn’t need to be complex. There are many straightforward things you can do that will have a powerful impact on your overall marketing strategy.
Niche marketing is the process of addressing a small, specialised segment of a market. If you’re an accountant, for example, your niche might be property owners, or restaurants. If you’re a business consultant, you might specialise in a certain type of service, such as change management or business planning.
Are you planning to launch your own new website soon? Make sure you have everything just right before going live with this 20-point checklist.
When you first launched your business, one of the first things you might have done is have your own unique logo designed. That’s all you need to start a brand, right? Not necessarily.
Are you looking to propel your business into a world of more customers, increased site traffic and more importantly, a high volume of sales?
Many small businesses question the value of a blog. They say things like, “What’s the point in spending valuable time creating content that doesn’t directly impact my bottom line?”.
You probably already know that keywords are important for your SEO strategy, and that effective targeting helps to improve your site’s organic performance in the search engine results pages (SERPs).
When you’re running a business, your survival is based on your customers. If you don’t bring in new customers and sell your products, you can’t make a profit, right?
For many new and small businesses, keeping costs low is a high priority. The less you spend the lower your risk and, crucially, the higher your profit margins in those first critical years.That being said, there are some costs that can’t be avoided. There’s also a risk that if you hold back too much and…
Google Analytics is Google’s tool for measuring data and providing insights into how users are behaving on websites and mobile apps. Not to be confused with Google AdWords, which is the paid advertising platform, Google Analytics is an important tool for anyone who’s trying to increase traffic and conversions on their website.
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